Ghaith Al-Abdallah | Factors Affecting Students | Best Researcher Award

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Prof. Ghaith Al-Abdallah | Factors Affecting Students | Best Researcher Award

Marketing at University of Kurdistan Hewler, Iraq

Dr. Ghaith M. Al-Abdallah is a distinguished academic and professional in the field of marketing and business, currently serving as the Vice President for Academic Affairs and Chief of Academics at Catholic University in Erbil (CUE). With an extensive career spanning multiple prestigious institutions, he has made significant contributions to academia and industry. He is also a Senior Fellow of the Higher Education Academy (SFHEA) and Editor-in-Chief of The Postgraduate Chronicle. His expertise in marketing, business strategy, and higher education leadership has positioned him as a key figure in shaping academic excellence and research advancements.

Profile

Orcid

Education

Dr. Al-Abdallah holds advanced degrees in marketing and business administration. His academic journey has been marked by rigorous research, pedagogical expertise, and a commitment to enhancing higher education. His qualifications have equipped him with the knowledge and skills necessary to drive academic and institutional growth, enabling him to lead postgraduate initiatives and mentor aspiring scholars in business and marketing disciplines.

Experience

With over two decades of academic and professional experience, Dr. Al-Abdallah has held leadership roles at several esteemed institutions. At the University of Kurdistan Hewlêr (UKH), he serves as Director of Graduate Studies, contributing to postgraduate program development and university marketing strategies. Previously, he held professorial and administrative positions at the American University of Madaba (AUM), Applied Science University (ASU), and Fahad Bin Sultan University (FBSU). He has also provided academic services as an external examiner and adjunct instructor at institutions worldwide, demonstrating his broad impact on global education.

Research Interests

Dr. Al-Abdallah’s research focuses on consumer behavior, social media marketing, brand equity, corporate governance, and digital transformation. His studies have provided valuable insights into the evolving landscape of marketing, particularly in the Middle East and global contexts. His work frequently explores the intersection of technology and consumer engagement, analyzing how digital tools influence purchasing behaviors and market strategies.

Awards and Recognitions

Dr. Al-Abdallah has received multiple awards and research grants for his academic excellence. He was honored with the Highest Google Scholar Citations Award at ASU in 2019, recognizing his significant contributions to scholarly research. He has also secured special research funds at UKH (2023) and was awarded various research grants at AUM and ASU, supporting his continued exploration of marketing dynamics. His leadership in academic accreditation and postgraduate program development has earned him respect and recognition in the higher education sector.

Selected Publications

Al-Abdallah, G., Ismael, M., & Attieh, L. (2024). Social Media Marketing and Restaurants’ Brand Equity After COVID-19: A Revitalizing Model. Journal of Vacation Marketing. (Scopus, Q1, Web of Science Core Collection, ABS, ABDC A).

Al-Abdallah, G., Maaroof, S., & Al Haj Eid, M. (2024). Unveiling the TikTok Sponsored Content Effect in Iraq: The Mediating Role of Source Credibility. Journal of Marketing Communications. (Scopus, Q1, ABS, ABDC B).

Al Haj Eid, M. & Al-Abbdallah, G. (2024). Sustainable Development Through Biomimicry: Enhancing Circular Economy Practices. Sustainable Development, 32(6), 6045-6056. (Scopus, Q1, Web of Science Core Collection, ABDC).

Al-Abdallah, G., Barzani, R., Dandis, A., & Al Haj Eid, M. (2024). Social Media Marketing Strategy: Impact on Customer-Based Brand Equity in Retail Industry. Journal of Marketing Communication. (Scopus, Q1, ABS, ABDC B).

Al-Abdallah, G., & Ababakr, J. (2023). Brand Experience and Customer Loyalty in Dentistry: Role of Perceived Brand Authenticity. International Journal of Dentistry, 2023, 1-16. (Scopus, Q2, Web of Science, PubMed Central).

Al-Abdallah, G., Dandis, A., & Al Haj Eid, M. (2022). The Impact of Instagram Utilization on Brand Management in Restaurants. Journal of Foodservice Business Research. (Scopus, Q2, ABS, ABDC).

Al-Abdallah, G., & Al-Salim, M.I. (2021). Green Product Innovation and Competitive Advantage: An Empirical Study. Benchmarking: An International Journal, 28(8), 2542-2560. (Scopus, Q1, Web of Science Core Collection, ABS).

Conclusion

Dr. Ghaith M. Al-Abdallah is a leading academic and industry expert whose contributions to marketing, business strategy, and higher education have left a lasting impact. His extensive research, leadership roles, and commitment to academic excellence continue to shape the future of marketing education and professional practice. With a dynamic career spanning teaching, administration, and research, he remains an influential voice in the academic and business communities, fostering innovation and knowledge dissemination globally.

Stavros Pitsikalis | Education & Training | Excellence in Research

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Dr. Stavros Pitsikalis | Education & Training | Excellence in Research

Research Associate | University of the Aegean | Greece

Dr. Stavros A. Pitsikalis is an accomplished professional in the fields of education, technology, and vocational training. He currently serves as the Coordinator of the EduTech Digital Innovation Hub and holds extensive experience in developing and managing educational programs. With a career spanning over two decades, he has contributed significantly to adult education, vocational training, and secondary technical education. He is recognized for his work in instructional design, technology-enhanced learning, and integrating digital media into educational practices.

Profile

Scopus

Education

Dr. Stavros Pitsikalis has a Ph.D. in Augmented Reality within Adults Learning and Training from the University of the Aegean, which he expects to complete in 2024. He also holds a Master of Science in Technology Education and Digital Systems from the University of Piraeus, Greece, specializing in e-Learning, and a BSc in Technology Electronic Engineering Educators from the School of Pedagogical and Technological Education. His academic journey reflects his dedication to blending pedagogy with cutting-edge technology.

Experience

Stavros Pitsikalis has an illustrious career, with pivotal roles in both academic and professional sectors. He has been a Laboratory Teaching Staff member at the University of the Aegean and served in leadership roles at the Hellenic Institute of Educational Policy, where he managed units for Vocational Education, Training, and Teachers’ Training. He also worked extensively with Greece’s Ministry of Education in various capacities, contributing to quality assurance in higher education and vocational training. Additionally, he has over a decade of experience as an adult educator and vocational trainer, fostering innovative learning environments.

Research Interests

Dr. Pitsikalis’ research focuses on leveraging technology to enhance learning experiences. His areas of interest include Technology-Enhanced Learning, Augmented Reality in Distance Education, STEM education, and instructional design for adult learners. He has also explored Knowledge Management and Open Education, contributing valuable insights to the field. His work often emphasizes the integration of ICT in education and the development of methodologies to evaluate online educational systems.

Awards

Stavros Pitsikalis has received numerous accolades for his contributions. These include the Best Paper Award and the 1st Prize at the European Regional Program Daedalus. He has also been recognized with honorable mentions for his academic and professional achievements. His high school years were marked by scholarships, reflecting his early potential and dedication to excellence.

Publications

Stavros Pitsikalis has published several impactful works in renowned journals and conferences. Notable publications include:

Enlivened Laboratories within STEM Education (EL-STEM): A Case Study of Augmented Reality in Secondary Education

    • Authors: Ilona-Elefteryja Lasica, Marios Meletiou-Mavrotheris, Evangelos Mavrotheris, Christos Dimopoulos, Constantinos Tiniakos
    • Year: 2019
    • Citations: 1 citation

Implementing a Social Networking Educational System for Teachers’ Training

    • Authors: Stavros Pitsikalis, Ilona-Elefteryja Lasica
    • Year: 2016
    • Citations: 0 citations

Learning Out of the Class: Creating E-Courses for Mobile Devices

    • Authors: Ilona-Elefteryja Lasica, Stavros Pitsikalis
    • Year: 2015
    • Citations: 3 citations

Educational Design Guidelines for Teaching with Immersive Technologies—Updating Learning Outcomes of the European Qualification Framework

    • Authors: Stavros Pitsikalis, Ilona-Elefteryja Lasica, Apostolos Kostas, Chryssi Vitsilaki
    • Year: 2024
    • Citations: This publication’s citation data is not available directly from the sources provided.

Integrating Augmented Reality into Education and Training: Remarks and Insights from a Five-Year Experience in the Field

    • Authors: Stavros Pitsikalis, Ilona-Elefteryja Lasica, Apostolos Kostas, Chryssi Vitsilaki
    • Year: 2022
    • Citations: This publication’s citation data is not available directly from the sources provided.

Vocational Education & Training (VET) and the Fourth Industrial Revolution (4IR): Suggestions Towards a Successful Embrace

    • Authors: Stavros Pitsikalis, Chryssi Vitsilaki, Dionysios Gouvias
    • Year: 2022
    • Citations: This publication’s citation data is not available directly from the sources provided.

Preparing Teachers for the 21st Century

    • Authors: Stavros Pitsikalis, Ilona-Elefteryja Lasica, Apostolos Kostas, Chryssi Vitsilaki
    • Year: 2022
    • Citations: This publication’s citation data is not available directly from the sources provided.

Apprenticeship in Greece: Focusing on E-Learning of a Blended Learning Approach for Training VET Teachers and Trainers

    • Authors: Stavros Pitsikalis
    • Year: 2020
    • Citations: This publication’s citation data is not available directly from the sources provided.

Conclusion

Stavros Pitsikalis exemplifies innovation and dedication in the educational and technological domains. His expertise in integrating technology with pedagogy has made significant contributions to the academic community. Through his leadership roles, research, and publications, he continues to shape the future of educational practices and vocational training on a global scale.