Marketing at University of Kurdistan Hewler, Iraq
Dr. Ghaith M. Al-Abdallah is a distinguished academic and professional in the field of marketing and business, currently serving as the Vice President for Academic Affairs and Chief of Academics at Catholic University in Erbil (CUE). With an extensive career spanning multiple prestigious institutions, he has made significant contributions to academia and industry. He is also a Senior Fellow of the Higher Education Academy (SFHEA) and Editor-in-Chief of The Postgraduate Chronicle. His expertise in marketing, business strategy, and higher education leadership has positioned him as a key figure in shaping academic excellence and research advancements.
Profile
Orcid
Education
Dr. Al-Abdallah holds advanced degrees in marketing and business administration. His academic journey has been marked by rigorous research, pedagogical expertise, and a commitment to enhancing higher education. His qualifications have equipped him with the knowledge and skills necessary to drive academic and institutional growth, enabling him to lead postgraduate initiatives and mentor aspiring scholars in business and marketing disciplines.
Experience
With over two decades of academic and professional experience, Dr. Al-Abdallah has held leadership roles at several esteemed institutions. At the University of Kurdistan Hewlêr (UKH), he serves as Director of Graduate Studies, contributing to postgraduate program development and university marketing strategies. Previously, he held professorial and administrative positions at the American University of Madaba (AUM), Applied Science University (ASU), and Fahad Bin Sultan University (FBSU). He has also provided academic services as an external examiner and adjunct instructor at institutions worldwide, demonstrating his broad impact on global education.
Research Interests
Dr. Al-Abdallah’s research focuses on consumer behavior, social media marketing, brand equity, corporate governance, and digital transformation. His studies have provided valuable insights into the evolving landscape of marketing, particularly in the Middle East and global contexts. His work frequently explores the intersection of technology and consumer engagement, analyzing how digital tools influence purchasing behaviors and market strategies.
Awards and Recognitions
Dr. Al-Abdallah has received multiple awards and research grants for his academic excellence. He was honored with the Highest Google Scholar Citations Award at ASU in 2019, recognizing his significant contributions to scholarly research. He has also secured special research funds at UKH (2023) and was awarded various research grants at AUM and ASU, supporting his continued exploration of marketing dynamics. His leadership in academic accreditation and postgraduate program development has earned him respect and recognition in the higher education sector.
Selected Publications
Al-Abdallah, G., Ismael, M., & Attieh, L. (2024). Social Media Marketing and Restaurants’ Brand Equity After COVID-19: A Revitalizing Model. Journal of Vacation Marketing. (Scopus, Q1, Web of Science Core Collection, ABS, ABDC A).
Al-Abdallah, G., Maaroof, S., & Al Haj Eid, M. (2024). Unveiling the TikTok Sponsored Content Effect in Iraq: The Mediating Role of Source Credibility. Journal of Marketing Communications. (Scopus, Q1, ABS, ABDC B).
Al Haj Eid, M. & Al-Abbdallah, G. (2024). Sustainable Development Through Biomimicry: Enhancing Circular Economy Practices. Sustainable Development, 32(6), 6045-6056. (Scopus, Q1, Web of Science Core Collection, ABDC).
Al-Abdallah, G., Barzani, R., Dandis, A., & Al Haj Eid, M. (2024). Social Media Marketing Strategy: Impact on Customer-Based Brand Equity in Retail Industry. Journal of Marketing Communication. (Scopus, Q1, ABS, ABDC B).
Al-Abdallah, G., & Ababakr, J. (2023). Brand Experience and Customer Loyalty in Dentistry: Role of Perceived Brand Authenticity. International Journal of Dentistry, 2023, 1-16. (Scopus, Q2, Web of Science, PubMed Central).
Al-Abdallah, G., Dandis, A., & Al Haj Eid, M. (2022). The Impact of Instagram Utilization on Brand Management in Restaurants. Journal of Foodservice Business Research. (Scopus, Q2, ABS, ABDC).
Al-Abdallah, G., & Al-Salim, M.I. (2021). Green Product Innovation and Competitive Advantage: An Empirical Study. Benchmarking: An International Journal, 28(8), 2542-2560. (Scopus, Q1, Web of Science Core Collection, ABS).
Conclusion
Dr. Ghaith M. Al-Abdallah is a leading academic and industry expert whose contributions to marketing, business strategy, and higher education have left a lasting impact. His extensive research, leadership roles, and commitment to academic excellence continue to shape the future of marketing education and professional practice. With a dynamic career spanning teaching, administration, and research, he remains an influential voice in the academic and business communities, fostering innovation and knowledge dissemination globally.