Graduate at University of East London, United Kingdom
Milad Shemshaki is a senior business administration professional with more than 9 years of leadership experience across diverse sectors, including marketing, project management, and strategic planning. He has a particular passion for integrating artificial intelligence with business innovation, offering transformative solutions in digital marketing and market behavior analytics. His profile balances academic rigor and practical insight, making him a standout figure in applied business research.
👤 Profile
Google Scholar
🎯 Best Academic Researcher Award
Milad Shemshaki demonstrates a strong academic foundation in Business Administration with a clear research trajectory that aligns with the evolving demands of academia and industry. His interdisciplinary expertise in marketing, artificial intelligence, consumer behavior, and business strategy uniquely positions him as a top contender for the “Best Academic Researcher Award.” His innovative mindset, academic publication record, and commitment to applying data-driven insights reflect outstanding merit in the academic domain.
🎓 Education
Milad holds a Master’s in Business Administration from the University of East London (2024), demonstrating advanced training in business analytics and strategic marketing. He also earned a Bachelor’s degree in Airport Rescue and Fire Fighting from the University of Science and Technology of Tehran (2019), and a Bachelor’s in Business Administration from Islamic Azad University Tehran Central Branch (2013). This diverse educational journey underpins his holistic approach to business problem-solving.
💼 Experience
Milad has held multiple high-impact roles at Fargol Company, including Campaign Manager, Strategy & Marketing Manager, Financial Manager, and Head of Market Research. In each role, he applied data analytics and strategic planning to optimize operations, enhance engagement, and drive measurable growth. His tenure as Human Resources Manager at the Iran Red Crescent further highlights his interpersonal and organizational leadership capabilities.
🔬 Research Interest
Milad’s core research interests include AI applications in marketing, data mining in consumer behavior, ethical implications of AI in personalization, and business process re-engineering. His work often focuses on the intersection of digital transformation and consumer-centric marketing, exploring how data-driven strategies can reshape business models and enhance customer experience.
📚 Publication
Milad Shemshaki has contributed multiple peer-reviewed journal articles across domains such as digital marketing, AI ethics, and data intelligence. Below are his key publications:
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2024 – The Relationship Between Campaign Quality and Performance in Google Ads: A Systematic Review – Journal of Marketing Analytic
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2024 – Exploring the Ethical Implications of AI-Powered Personalization in Digital Marketing – Journal of Data Intelligence
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2024 – Investigating the Effect of the Mediating Role of Process Re-engineering and Total Quality Management on the Business Value of Information Technology – Journal of Power System and Technology
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2024 – Examining Factors Affecting Consumer Behaviour by Considering the Role of Personality and Behavioural Characteristics – Journal of Power System and Technology
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2024 – Application of Data Mining Technique for Customer Purchase Behavior via Extended RFM Model with Focus on BCG Matrix from a Data Set of Online Retailing – Journal of Infrastructure, Policy and Development
He has also authored two books:
📘 Data-Driven Digital Marketing: The Art and Science of Intelligent Decision-Making (ISBN: 978-622-380-700-8)
📗 The Benefits of Using Artificial Intelligence for Business Success (ISBN: 978-622-380-663-6)