Doctoral researcher at IIT DELHI, India
Nidhi Bhatia is a dedicated academician and researcher with a keen interest in marketing, sustainability, and social issues surrounding women’s health and hygiene. Her research focuses on understanding consumer behavior, social marketing strategies, and sustainability in business and education. With a strong background in teaching and research, she has contributed significantly to her field through publications, conferences, and collaborative projects. She is currently pursuing her Ph.D. in Marketing at the Department of Management Studies, IIT Delhi, under the supervision of Prof. Biswajita Parida.
Profile
Scopus
Education
Nidhi Bhatia has a strong academic foundation with diverse educational qualifications. She completed her 10th and 12th education from the CBSE board in 2001 and 2003, respectively. She earned a Bachelor of Science degree in Statistics, Mathematics, and Physics in 2006, followed by a Master of Science in Physics, Electronics, and Communication in 2008. She later pursued an MBA in Marketing and Human Resources in 2010. Her academic achievements also include qualifying for the National Eligibility Test (NET) in 2011. She enrolled in the Ph.D. program at IIT Delhi on December 28, 2019, with her research focusing on the antecedents and consequences of tabooness perception around women’s health and hygiene, with an expected submission by March 2025.
Experience
With over a decade of teaching experience, Nidhi Bhatia has served as an Assistant Professor at various institutions. She began her academic career at Radha Govind Engineering College (2010-2011) and later joined Meerut Institute of Engineering and Technology (2011-2016). From 2017 to 2019, she worked as a guest faculty member at the University of Petroleum and Energy Studies, Dehradun. Additionally, she has delivered Entrepreneurship Development Program (EDP) lectures at the National Institute for Entrepreneurship and Small Business Development (NIESBUD) in Noida and Dehradun. Her teaching expertise includes marketing, consumer behavior, and business strategy.
Research Interests
Nidhi Bhatia’s research interests span various aspects of marketing, consumer behavior, and sustainability. Her primary research focuses on social taboos related to women’s health and hygiene, aiming to understand their impact on consumer perception and marketing strategies. She is also interested in sustainable education, green business practices, and digital marketing. Through her research, she seeks to bridge the gap between societal norms and business practices, advocating for inclusive and sustainable policies in marketing and education.
Awards
Nidhi Bhatia has received several recognitions for her contributions to research and academia. She was awarded the Best Paper Award at the International Hybrid Conference on Diversity, Equity & Inclusion: Creating a Value-Based Sustainable Future at IILM Jaipur. Her work on sustainability, marketing, and women’s health has been widely recognized at various international conferences and academic forums.
Publications
Bhatia N., Parida B. (2024). “Taboo in Business and Society: Past, Present and Future.” Global Business Review (Under Review, Sage Publications).
Manchanda K., Bhatia N., Parida B. (2024). “Noteworthiness of Sustainable Education in Higher Education: A Qualitative Study.” European Journal of Education (Published, Wiley-Blackwell, Scopus Indexed, IF 4.5, Cite Score 2.8).
Bhatia N., Parida B. (2024). “Smart Cities’ Approaches to Menstrual Hygiene Management.” 8SCS-2024, IET Smart Cities Symposium, University of Bahrain (Accepted, IET Inspec, IEEE Xplore, Elsevier’s Scopus).
Bhatia N., Parida B. (2023). “Health is Wealth: Importance of Healthcare Management in Smart Cities.” 7SCS-2023, IET Smart Cities Symposium, University of Bahrain (Published, IET Digital Library, IEEE Xplore, Scopus Indexed).
Bhatia N., Manchanda K., Parida B. (2023). “Menstruation Effect on Well-Being: Exploring the Mediating Role of Physical Pain and Psychological Anguish.” ICISAS, Curtin University, Dubai (Published, Springer).
Bhatia N., Parida B. (2023). “Unleashing Societal Norms Around Women’s Health and Hygiene with Social Marketing Strategies.” ANZMAC 2023, New Zealand (Published, Conference Proceedings).
Bhatia N., Parida B. (2023). “Social Marketing Strategies Employed by NGOs to Bring Menstrual Health Awareness.” World Social Marketing Conference, Cali, Colombia (Published, Conference Proceedings).
Conclusion
Nidhi Bhatia is a passionate researcher and educator whose work focuses on marketing, consumer behavior, and social issues related to women’s health and sustainability. Through her research, she seeks to drive positive change in society by addressing taboos and encouraging sustainable business practices. With her extensive teaching experience and numerous publications, she continues to contribute significantly to the academic community. Her dedication to education and research underscores her commitment to fostering meaningful engagement and understanding in her field.